Launch Date: December 2017
Project Description: Responsible for the production of an ebook designed for B2B lead generation on a hot topic in Hawaii, employee retention. Oversaw the creative direction and production of the ebook as well as the design of the landing page, workflow, and all related assets. Designed the campaign launch and advertising strategy leveraging ad buys from local outlets as well as AdWords, social media, and retargeting campaigns.
Results: The ebook got 80 downloads in 3 months and produced 30 qualified leads.